Buffy the Regenerator: Actor Turned Entrepreneur Sarah Michelle Gellar Leads All-star Expo West Panel in Regenerative Food and Agriculture, Business and Brand Building at Natural Products Expo West, March 9

Buffy the Regenerator: Actor Turned Entrepreneur Sarah Michelle Gellar Leads All-star Expo West Panel in Regenerative Food and Agriculture, Business and Brand Building at Natural Products Expo West, March 9

 Anaheim, CA (February 26, 2018) – Fresh on the launch of organic baking mix startup Foodstirs, actor, entrepreneur and author Sarah Michelle Gellar is set to headline a panel of renowned leaders in regenerative food, agriculture, business and brand building at the upcoming Natural Products Expo West, the world’s largest trade exhibition of natural, organic and eco-friendly products held each year at the Anaheim Convention Center in Anaheim, CA.

Seminar Details

The Business Case for Leading a Regenerative Movement
Friday, March 9, 2018, 9:00 am - 10:00 am PST
Anaheim Marriott, Grand Ballroom G, Anaheim, CA

Hosted by New Hope Network, Producer of Natural Products Expo West

Produced and Presented by At the Epicenter, www.AtTheEpicenter.com

Feed the World, Cool the Planet, Build a Brand

In a special edition seminar organized by At the Epicenter, a leading nonprofit organization dedicated to entrepreneurship and the environment, and presented by Natural Products Expo West producer New Hope Network as part of its Regenerative Business Track, Sarah Michelle Gellar joins Sheryl O’Loughlin, CEO of REBBL; Kyle Garner, CEO of Organic India; Errol Schweizer, former VP of Grocery for Whole Foods Market and advisor to leading natural products companies; and At the Epicenter Executive Director Seleyn DeYarus in a lively discussion of how to go beyond sustainability, what it means to be a “regenerative” business, and how to encourage consumers to make climate-conscious purchasing decisions. 

Titled The Business Case for Leading a Regenerative Movement, the seminar takes place on Friday, March 9, 2018, 9:00 – 10:00 am PST, at the Anaheim Marriott Hotel, Grand Ballroom G, in Anaheim, CA, and will explore what it takes to follow through on a company’s decision to source regeneratively, with price AND planet at the forefront of each choice in procurement, packaging, distribution, waste management, team development and more.

“I’m honored to add my voice to these companies making a difference in how our food is produced and how that impacts sustainability and climate change,” said Sarah Michelle Gellar, best known for her roles in Buffy the Vampire Slayer and Cruel Intentions. “We are one of the largest baking lines in the world that sources regenerative ingredients. By achieving scale, we believe we can help broaden the audience for regenerative organic brands,” she added.

Together with Galit Laibow, CEO and PR industry veteran, and Greg Fleishman, COO and longtime natural products brand building leader, Gellar launched Foodstirs, a modern baking company that produces baking kits and mixes featuring Biodynamic®, organic, non-GMO, and fair trade ingredients, including single-origin, “Identity Preserved” grains produced using regenerative, Biodynamic® and no-till farming methods that keep carbon in the soil and out of the atmosphere, helping to mitigate climate change.

In addition to Sarah Michelle Gellar, the regenerative business seminar features:

  • Sheryl O’Loughlin, who served as CEO of Clif Bar, where she introduced the world to Luna bars, plus she was the Co-founder and CEO of Plum Organics, and currently, Sheryl serves as CEO of REBBL super herb beverages, a breakout organic beverage brand.
  • Kyle Garner, a former Procter & Gamble consumer products specialist, Kyle learned and espoused the value of regenerative agriculture as the CEO of New Chapter and now in his current role as CEO of Organic India, where he works with hundreds of small-scale farmers.
  • Errol Schweizer, who served as VP of Grocery for Whole Foods Market, and who currently serves as Board member of Demeter USA, the nonprofit American chapter of Biodynamic® certifier Demeter International, and as strategic advisor and board member for select natural products retailers, manufacturers and investors.
  • Seleyn DeYarus, Co-founder and Executive Director of At the Epicenter and Producer of the annual Regenerative Earth Summit held in Boulder, CO, and former Development Director for The Organic Center.

“Come be inspired about how your brand can drive change to grow a regenerative movement in food, agriculture and business,” said Seleyn DeYarus, moderator for the upcoming seminar.

About At the Epicenter

Founded in 2010, At the Epicenter is an interactive speaker and conference series cultivating principle-based leadership and entrepreneurship. Our commitment is to bring leading edge thought leaders into conversation with peers and communities around the nation. We showcase voices that illustrate the possibility of business as a force for good, creating right livelihood, regenerating the health of our communities and the earth while achieving shared prosperity. At the Epicenter is a 501c3 nonprofit organization. Visit www.attheepicenter.com.


Seleyn DeYarus, At the Epicenter, tel 303.886.9844, news@attheepicenter.com

Steven Hoffman, Compass Natural, tel 303.807.1042, steve@compassnaturalmarketing.com