About Header Image

 Made Better to Taste Better

Purity with Purpose

Ingredients are everything. That’s why we stop at nothing to find the very best, genuine in character, conscious in origin and positive in impact.


All our ingredients are authentic, organic and never genetically modified, so our flavors are full and vibrant, not skewed or superficial.


We choose progressive planting methods that keep the soil healthy and actively enrich the land.


We source from small farms that protect and advance the wellbeing of fieldworkers, because goodness should be global.

What’s Inside?

Equal Exchange Fairly Traded


We work directly with organic farmers to make sure the people who cultivate our most craveable ingredients thrive and prosper.

Wholesome! Live Sweetly

Biodynamic® Cane Sugar

Raised in the lush green fields of Paraguay, Wholesome!™ Biodynamic® Cane Sugar is unrefined, so it’s more nutritive, and renews the soil as it grows, so it’s more sustainable.

Heirloom Flour

Because our flour comes from North American farms that have been practicing traditional techniques for generations, nothing beats its quality of gluten or fine, nutty flavor.

Chemical-Free Colors

Who needs Red 40 from the lab when we’ve got beets from the garden? All of our dessert kits are completely free of artificial dyes, made only with honestly natural essentials.

Inspired from the Start

Galit Laibow, Greg Fleishman and Sarah Michelle Gellar, parents and longtime friends, were touched by the unbeatable way baking helped them connect with their kids. Amazed at the absence of options to make it more natural and accessible, they made their own. They still try everything in their own kitchens and keep us searching for ever more inventive ways to bring baking back and make it better, with people and planet equally in mind.

We’re determined to help bakers around the world take pride in their pantries, joy in their treats, and time together in the heart of the home.

Homemade Easy

Only six steps from box to bowl and pan to plate, baking with us makes it as simple as it should be to make moments you’ll treasure.


Our Shop

Our Subscriptions


What's in a Name

Foodstirs is inspired by our collective mission to stir up the food industry with a revolutionary baking line, and along the way, create a community of likeminded people, or “Foodstirs.” Join us in the Clean Baking Revolution!

Upgrade Your Pantry