"While all eyes are on the store perimeter these days, the meteoric rise of Foodstirs – an organic baking mix brand wooing Millennials - proves that mature center store categories can be equally fertile territory for entrepreneurs, says co-founder Greg Fleishman, who is gearing up to roll out new one-minute mug cake mixes to 8,000 Starbucks stores."

Thank you, Food Navigator-USA, for the feature.

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Foodstirs gears up for May launch at Starbucks: ‘The whole mug cake phenomenon is exploding’